Our Beginning

What started out as a ship-chandelling and duty free supply trading company in 1968 has become a successful enterprise spanning a diverse portfolio of businesses across Asia today.

Chairman’s Message

More than 40 years as a distributor for several global brands in Asia has taught us many important lessons that we have turned into a formula for success: Opportunities lie where deep insight meets with bold action.

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Vision & Mission

We are committed to Asia’s growth and transformation. As consumers seek new ways to enjoy better living, we must also Go Beyond as an organization to deliver more.


To unlock opportunities that add value to the lives of consumers in Asia.


Together we deliver better experiences and solutions through the assets, products, and service we create or represent.

Our Values

Our values reflect the defining qualities that brought SUTL the success it enjoys today. At the same time, they also lay the foundation and ideals required to achieve greater heights for both the company and quality of life for people in Asia.


We stay faithful to the founding spirit of enterprise by seeking new perspectives and innovative solutions.


We are adaptable, fast moving and unencumbered so we can realise market opportunities.


We are trustworthy market experts driven by deep insight, commitment and prudence.


We value the collective diversity of our business and people, progressing forward with a common spirit and intent.

Our History

In 1968, the late Mr Tay Choon Hye founded SUTL Corporation, which started out as a ship chandelling and duty-free supply trading company. Today, it has diversified into the leisure and lifestyle business.

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We believe business success is just one hallmark of a thriving corporation. To be counted truly successful, the company has to be measured by the positive impact it has on the local communities and the environment.

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Our Management Team

PETER TAY Executive Director
JACK LONG Group General Manager
CHAN KUM TAO Chief Financial Officer
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SUTL is a fast-growing, well-diversified conglomerate with interests in Consumer Goods, Leisure and Lifestyle sectors across Asia. We are an equal opportunity employer who believes in investing in the professional development of all our employees.

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