SUTL Group Announces Partnership with Upfield to be the Exclusive Distributor of Planta Multi-Purpose Margarine
Sep 11, 2024ANNOUNCEMENTS
Singapore, 29 June 2024 – SUTL Food Industries, a wholly-owned subsidiary of SUTL Corporation, is pleased to announce the commencement of a new partnership with Upfield. Under this agreement, SUTL Food Industries will serve as the exclusive distributor for Upfield’s ambient products in Singapore.
Upfield, a global leader in plant-based consumer products, is known for its high-quality products and commitment to sustainability. The company operates in over 95 countries with a portfolio that includes iconic brands like Flora, Rama, Becel, and many others. Planta, one of Upfield’s flagship brands, is renowned for its plant-based spreads and margarines, catering to both consumer and F&B retail markets. SUTL Food Industries is excited to bring the Planta 2.75kg product to Singapore, ensuring accessibility and continued supply for our valued customers.
As the new distribution partner, SUTL Food Industries is dedicated to ensuring a smooth transition and continued supply of Upfield’s renowned products. This partnership marks a significant milestone for SUTL, aligning with our mission to deliver premium products and services to our food service operators and partners.
SUTL Group boasts a rich history of over 55 years in the trading distribution sector, with a presence in 18 markets across Asia. Leveraging its extensive network, SUTL has been instrumental in the distribution and nurturing of global brands like Nestle, Lego, 3M, F&N, Aik Cheong Coffee, Eagle Brand, Brown Forman, Pernod Ricard, CELSIUS Energy Drink, FIJI Water, and many others which are now highly recognized and well-loved throughout the region.
Planta will be distributed to all food service channels, such as coffee shops all over Singapore, and will also be available on SUTL Consumer Goods e-store on Shopee and Lazada.