SUTL Consumer Goods Appointed Exclusive E-commerce Distributor for Eagle Brand in Singapore
Oct 13, 2023ANNOUNCEMENTS
SINGAPORE – 13 October 2023 – SUTL Consumer Goods, a wholly-owned subsidiary of SUTL Corporation, is proud to announce its new partnership as the exclusive distributor for Eagle Brand in the e-commerce space in Singapore. This strategic collaboration will see SUTL Consumer Goods take charge of managing Eagle Brand’s presence on Shopee and Lazada.
Eagle Brand is a well-known and trusted Singaporean consumer healthcare brand, with over 100 years of history. Its renowned Green Medicated Oil has achieved remarkable success, being embraced as a reliable household remedy for a multitude of ailments in Singapore. This recognition transcends geographical boundaries, resonating not just in the Asia market, but also extending its influence to regions like North America, Middle East, and Australasia.
Annually, millions of bottles of Eagle Brand Medicated Oil are produced. The pioneering Singaporean brand continues to manufacture locally, and its boundary-pushing spirit is evident in products created for a new generation of consumers. Today, Eagle Brand produces a range of medicated oils, aromatherapy roll-ons, muscular balms, mosquito repellents and disinfectant sprays. Eagle Brand’s journey symbolizes tradition meeting innovation, introducing innovative new products through dedicated research and development efforts.
This milestone further bolsters SUTL’s reputation as a leading distribution partner in Singapore, expanding its network to include yet another esteemed brand.
SUTL Group’s Consumer Goods Division boasts a rich history of over 55 years in the trading distribution sector, with a presence in 18 markets across Asia. Leveraging its extensive network, SUTL has been instrumental in the distribution and nurturing of global brands like Nestle Professional, Aik Cheong Coffee, East Imperial, and FIJI Water, which are now highly recognised and well-loved throughout the region.