SUTL secures distribution rights for TNI King Coffee along with G7 Instant Coffee in Singapore
King Coffee is a multiple award-winning brand from Vietnam’s leading coffee manufacturer, TNI Corporation spearheaded by CEO Ms Le Hoang Diep Thao (Founder of Trung Nguyen and G7) since October 2016. The source of King Coffee is grown from the famous coffee lands of Vietnam such as Buon Ma Thuot, Cau Dat, etc. Growing from these lands, the beans exude a delicate and sourish scent of Arabica with a bitter and bold taste of Robusta, Exelsa and Catimor. This blend of flavours creates a uniquely splendid aroma of King Coffee products that coffee lovers would appreciate.
TNI King Coffee factories are equipped with a state-of-the-art production lines with modern technology that’s imported from Europe. Headed by Vietnam’s leading coffee experts, the group aims to ensure the best quality standards are produced for global markets while also being sustainable and environmentally conscious.
King Coffee, which offers its premium variety of coffee beans and powders along with all G7 instant coffee product range will be available at various trade channels such as major supermarkets and retail marts. In addition, they will also be available online on SUTL’s e-commerce stores, Shopee and Lazada.
This distribution acquisition adds another distinguished brand to SUTL’s portfolio of Consumer Goods represented.
As a leading distributor for over 50 years, SUTL Consumer Goods represents some of the world’s most well-loved brands and products ranging from tobacco, wines, spirits, beer and beverages to cosmetics and fragrances. We look forward to offering an even wider selection of quality products to consumers.